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Boost Your Trade Show ROI

Have a trade show coming up? We have everything you need to get your booth noticed as well as the Top Giveaway items that bring you the highest ROI.

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Two Trade Show Tips to Increase Traffic

Do you want more traffic at your trade show booth? Of course you do. Here are two ways you can better your chances at having a busy booth. Invite with incentives - Get the most bang for your buck by adding branded promos to your pre-show mailings. A study by Georgia Southern University proved that companies that include promotional products with pre-show mailings increase the likelihood of attendees...

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Planning an Event? Learn This Tactic for Staying Focused

Ever wonder how your well-intentioned event ended up with an unnecessary ice sculpture, an overpriced chocolate fountain and a sorely misplaced inflatable slide? Sure, it all sounded great in theory, but none of these things added anything to your event or furthered your organization's mission - it just sent you over budget and put you on the accounting department's radar. During the planning stages...

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Planning an Event? Don't Miss This One Key Concept

Working on your next conference, event or trade show? Then you're in the right place! We've called upon the services of Tracy J. Moran, CSEP, an event producer and project manager, with more than 20 years of broad-base experience in both corporate and not-for-profit environments, and asked her to share some of her event-planning advice. And what's her most important tip? Strategy. "There are a lot...

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Thank You from a Client for Trade Show Success

We just received another wonderful thank you note from one of our clients, a leading steel distributor in the Southwest. They partnered with one of our account executives for trade show items and after the show, we received this note: "Many thanks to Whitney and Leaderpromos for great guidance, ideas and service for our recent trade show. We were very happy with our display materials and our giveaways...

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Three Hot Promotional Product Trends For 2012

We've just returned from the biggest promotional product trade show of the year - the 2012 Promotional Products Association International (PPAI) Expo at Mandalay Bay in Las Vegas. It's a massive showcase of new promotional products, decorating methods and innovations for the coming year. At 1,000,000 sq ft, the Mandalay Bay Convention Center may be the 5th largest convention center in the United...

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Quiz Time: Are You a Trade Show Master or Just a Young Grasshopper?

Using averages taken from trade show research conducted in 2010, we've created a quick quiz to test your trade show knowledge. Give it a shot and see how you do! 1: Of the visitors that attend a trade show, what percentage is able to recommend or make the final buying purchase? A. 50% B. 80% C. 30% 2: What percentage of attendees plan to buy within 12 months of a show? A. 12% B. 93% C. 50%...

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Did You Know? From Booths to Floor Mats - Leaderpromos is Your One-Stop Trade Show Headquarters!

You know that we provide the best promotional items and finest service for your trade show events, but are you aware that we can also fulfill your trade show display needs? Fromsigns and banners, custom floor mats and tablethrows to booths and displays, we do it all! Plus, when you work with Leaderpromos on your trade show events you can: Save Money: Yes, really. If you've ever shopped at Sam's Club...

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Get More From Trade Shows: Seven Tips

Trade shows can be an incredible way to advertise your business, network, find leads - and most importantly - make sales! However, attending a trade show also means that you're sharing the same space (and the same potential clients) with hundreds - maybe thousands - of your competitors. Here are seven tips to help your company stand out from the crowd and get the best return on your investment. 1...

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A Handy Tool for Trade Show Exhibitors

Does your company exhibit at trade shows? A handy tool on mcmag.com, the site of Meetings Conventions Magazine, can help you quickly determine your ROI. Their online calculator takes in to account such factors assalesperson salaries, display booth costs, travel expenses and number of leads generated to come up with your average cost per lead and cost to close for the show.

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