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One Size Doesn't Fit All

OhioHealth recognizes its nearly 25,000 associates with an annual gift for their ongoing contributions to making the company a continual success. Leaderpromos was called to partner for the health provider’s biggest internal gift program to date.

Leaderpromos managed the strategy and implementation of OhioHealth gifting each OhioHealth associate with a pair of unbranded personally selected athletic shoes.

OhioHealth’s existing internal online store, also managed by Leaderpromos, was leveraged as the ordering site. Associates learned about the special gift and ordering process from marketing collateral including how-to videos, print pieces and emails made in conjunction with Leaderpromos.

OhioHealth associates developed new-found pride for their company and consumers were re-exposed to the brand via viral and first-hand accounts of the shoe giving.

OhioHealth was awarded the Nonprofit Internal Award of Excellence from Central Ohio Public Relations Society of America for the shoe program.