The Missing Ingredient in Promotional Products

Sharon Santino, Aug 31, 2010

Working in the promotional products industry, I often hear a variation of the same question: "What do you have to promote my business that is new, different or unique?"

It's not that one-of-a-kind products don't exist (they do), but the most successful promotional products need an extra ingredient to get the right flavor. That extra ingredient is your business.

I know what you're thinking: "It can't be that obvious!" However, it's true.

Can a doctor customize your treatment without an in-person diagnosis? Could a tailor hem your clothing without measuring your body? Would an artist paint your portrait without seeing your face?

Just like no two people are the same, no two businesses are alike. The most memorable branded products are ones that completely capture the unique essence of your company or organization.

For example, check out our Winning Ideas. These are all custom products. My personal favorite is our story about the leather manufacturer who decided to gift pens . We worked with them to create customized writing utensils wrapped with their very own leather product. Without that collaboration, those pens would have just been ordinary ink holders.

So, think about it. Do you know what makes your business special? Uncommon? Captivating? If you do, tell us--and if you don't, we can help. Take advantage of the creative minds here at Leaderpromos.com to make your own new, different and unique product.

We'll help you create an extraordinary ware, something specific to your business and your clients, something that you'll love. Guaranteed.