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Winning Idea: You Light Up My Life

FollowMolly, Apr 5, 2010

custom-flashlight.jpgWhen the nation's largest chain of retail pharmacies needed an idea for an internal promotion it turned to Leaderpromos for a unique solution.

Our client wanted a giveaway to recognize the success of their top-selling house-brand item, a 10-pack of AA batteries. Our answer: a handy keychain mini-flashlight with a full-color wrap in the image of the company's AA alkaline battery.

Memorable and useful!