The Business Blues: Why It's Not a Bad Thing!

By Sharon S. on June 19, 2012 12:52 PM | | Comments (0)

According to Sensational Color, "brands (the promise between a customer and the company) and color are inextricably linked...color is a strategic tool...not a mere decorative whim." In other words, your brand's colors can say a lot about your organization's personality.

If you work for an organization happens to have blue your company's visual identity, then your brand is in luck! The color blue is one of the most popular colors in the world and in business, it inspires trustworthiness and dependability, two qualities that every company wants associated with their name.

"Our studies show that blue is the leading favorite color for designers and consumers worldwide, regardless of culture, gender or geographic origin," says Lisa Herbert, vice president, corporate communications worldwide, Pantone, Inc.

In relation to promotional products, research done by the Advertising Specialty Institute and presented in their 2011 Defining the Disconnect Study, blue is one the top three most popular colors for promotional items and is highly favored by the end-users who received the giveaways.

Additionally, the color blue is also fashionable. If you remember our Spring 2012 and Fall 2012 color forecasts, you know that there are several stylish hues of blue out for the next few seasons. Pantone even named cerulean the color of the Millennium - or the "Color of the Future."

So, consider blue for your company's promotional products and associate your brand with trustworthiness, dependability and commitment.

Here are our top five promotional picks in this color; for more ideas or to order, call your account executive or contact us.

Water Filtration BPA Free 26 oz Sport Bottle
Never worry about running out of fresh, cold filtered water again! Our 26 oz. Tritan copolyester bottle features a patented filter and freezer stick system so you can enjoy cool, great-tasting water. Its filter purifies and reduces chlorine taste for up to 150 gallons. Best of all, when it needs to be swapped, you can purchase a replacement at your local retail store.

 Water Filtration BPA Free 26 oz Sport Bottle

Laminated Non-Woven Insulated Big Grocery Tote
Carry a re-usable bag that is stylish and eco-friendly! Our non-woven polypropylene grocery tote is insulated, water resistant and durable.

 Laminated Non-Woven Insulated Big Grocery Tote

Neoprene Tablet Sleeve
Our Neoprene tablet case keeps your tablet safe from scratches and dings, and features a pocket in the front that is perfect for holding headphones, USBs or chargers.

Neoprene Tablet Sleeve

46" Arc Umbrella
Our 46" umbrella opens automatically and features a comfort grip handle to keep the umbrella in your hand and the rain off of you.

46

Hanes Stedman Men's and Ladies' 7 oz. Cotton Pique Polo
Our 100% ComfortSoft Cotton Pique Polo come in both men's and ladies' styles, and features a well-knit collar and cuffs and a clean finished placket with three wooden buttons that give both style and comfort.

Hanes Stedman Men's and Ladies' 7 oz. Cotton Pique Polo
Promotional Product Trends

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