February 2009 Archives

Leaderpromos.com is pleased to announce the addition of Grant M. and Marc G to its sales force. Both Grant and Marc bring with them experience in customer services and look forward to their new position.

Grant, having previously worked for The Navicor Group in Columbus, Ohio, has a strong background in client relations and project management. Grant severed as a primary contact for one of the company's largest accounts while at Navicor. "I look forward to bringing enhanced customer relations and management skills to leaderpromos.com which will help me in forming excellent client relationships," said Grant.

Marc was a recent graduate of Ohio University with BS in informational technologies systems, which coupled with a certificate in sales, makes him a great addition to the leaderpromos.com team. "The opportunity to work in a fast paced and industry for a company as well respected as leaderpromos.com was great fit for me," said Marc.

"We are looking forward to both Grant and Marc growing within our company," said Stephanie Leader, President and CEO. "The two bring extensive experience in customer service and client relations and their addition will help leaderpromos.com continue to be a leader in the distribution of promotional items."

In Part I, we showed that tough times create opportunities for companies willing to invest in marketing and advertising when their competitors aren't.

In this part, we'll look at how to put those valuable marketing dollars to work.

While most marketing efforts are naturally aimed at generating new leads, it's paramount during tough times to keep your top clients actively engaged with your brand and away from the welcoming arms of your competitors.

Promotional products offer one of the cheapest and most cost-effective ways to keep your firm at the top of your customers' minds.

A recent study by the Advertising Specialty Institute showed that 84% of people who received promotional items remembered the advertiser who gave it to them. Further, more than three-quarters of the people surveyed kept their promotional products for more than six months.

The study also found the promotional products offer one of the lowest cost methods of advertising, with an average cost per impression below that of print, radio and television.

So what items are most likely to build loyalty and keep customers? Pens and bags topped the list of items that are most frequently kept because recipients found them useful.