September 2009 Archives

Leaderpromos.com was recently ranked as the No. 10 woman-owned business in Ohio and the No. 21 diversity-owned business in Ohio on the Div100.

Now in its 9th year, the Div100 is a listing of the top 100 Ohio business by DiversityBusiness.com, the nation's leading multicultural B2B Internet portal.

And the Most Valuable Brand Goes to...

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OK, so maybe it's not got the star power of last night's Primetime Emmy Awards, but Interbrand's new list of the world's best brands shines some light on what is--and isn't--working in the recession-ravaged global economy.

According the list, Coca-Cola is again the world's top brand, with a calculated brand value of more than $68.73 billion, followed by IBM with a value of $60.21 billion.

Interbrand cited both companies' commitment to innovation as one of the primary reasons for their continued success -- the beverage giant launched some 700 new products in 2008, while Big Blue received 4,000 U.S. patents during last year alone.

Not all companies faired quite so well. In fact, this year marked the first time in its 10-year history that the combined value of all 100 brands on the list fell. Not surprisingly, auto makers and financial firms took the biggest hit, with Merrill Lynch and AIG falling off the list completely for 2009.

Rounding out the top ten are:
3. Microsoft
4. GE
5. Nokia
6. McDonald's
7. Google
8. Toyota
9. Intel
10. Disney

Eco-Friendly Fabrics Point the Way

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Is your company going green? There's never been a better time to consider eco-friendly alternatives to traditional promotional products.

eco-friendly-hat.jpgTake a standby of the advertising specialties industry, the traditional baseball hat. We're proud to offer hats in a range of alternative fabrics, from organic cotton to recycled polyester and even bamboo fiber.

Let's examine what makes each material special:

Organic Cotton: Grown without the use of pesticides and synthetic fertilizers, organic cotton has the same look and feel of regular cotton, without the environmental impact.

Recycled Polyester:With yarns made from post-consumer waster, this fabric is strong, saves energy and reduces the amount of waste in landfills.

Bamboo: A sustainable and renewable resource, bamboo fibers are naturally antimicrobial and help whisk moisture away from the skin. Bamboo is also one of the fastest growing plants on earth and thrives without the use of harsh pesticides.

Meet the Real Mad Men

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I'm a big fan of the AMC drama "Mad Men," the show that chronicles the (surprisingly turbulent) lives of hard-drinking Madison Avenue ad execs in the mid-1960s.

For me, one of the best parts of the show is seeing the creative process evolve at the show's fictional agency, Sterling Cooper, as the characters react to the changing American cultural and political landscape of the time.

Now a new documentary by director Doug Pray explores the work that evolved from the "creative revolution" in advertising dramatized in "Mad Men."

"Art & Copy" features rare interviews with ad icons like original Mad Man George Lois, the creative force behind the seminal "I want my MTV" campaign, and examines some of the best advertising of the past 40 years, including Lee Clow's classic "1984" TV spot for the Apple Macintosh and Nike's "Just do it" slogan.

The film is currently being screened in select cities. For more information, see www.artandcopyfilm.org.

Wal-Mart CEO: Expect a Late Christmas

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Speaking yesterday at the 16th Goldman Sachs Annual Global Retailing Conference, Wal-Mart CEO Mike Duke predicted consumers will hold off their holiday spending as long as possible, researching potential purchases and comparison shopping to find the best prices, reports Media Post.

"People are putting a tremendous emphasis on shopping smarter -- I'm amazed at how many more people know the price of what they buy, right down to the penny," said Duke. "I don't believe this will change as the economy gets better. The deferral of purchases will be with us for a long, long time."

But with store inventories trimmed to the bone, late shoppers may come up empty-handed.

Breast-Cancer-Awareness-Keychain.jpgIs your company or organization planning an event or fund-raiser to help fight breast cancer? From awareness bracelets to fitness items and apparel, we've got a great selection of pink promotional items that will show your commitment to the search for a cure.

And if you haven't considered supporting this great cause, please visit www.nbcam.org for more information on breast cancer and National Breast Cancer Awareness Month.

This USB Drive Rocks

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rocker-USB-drive.jpgLooking for something different in a flash drive? Check out our new rubber head rocker!

This 3 1/2" tall articulated figure has a full 1GB of storage capacity and will proudly wear your one or two-color logo on his back.

Minimum order is just 50 pieces, and full customization is available for quantities of 250 pieces or more.

Not quite ready to rock? No problem. We have lots of other great USB people, too.

Trendy New Basket Bag

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basket-bag.jpgEqually perfect for a day of shopping or a day at the beach, our new laminated basket swirl tote doesn't sacrifice style for price!

The tote features a basket-style bottom and is constructed of easy-care laminated polypropylene for durability and added strength.

The bag's glossy finish and pre-printed gray swirl pattern form an ideal canvas for your one-color silkscreened logo, while a sewn-in seam tag and "recycle me" message on the bottom let users know it doesn't belong in a landfill.

Sturdy 8-inch black drop handles and reinforced trim around the mouth help the tote handle heavy loads, while the 10-inch round bottom accommodates bulky items with ease.

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