Few will argue the art of gift giving in a business to business environment can have a significant impact on both retaining current clients and picking up new ones. When considering what types of gifts to purchase, one must think about whether they want to print their logo on the gift or on an accompanying card, and whether they will give out tiered gifts to different clients. Additionally, it would be in the gift giver's best interest to provide clients with gifts they will actually use. Consider tailoring your gifts to a client's interests.
October 2008 Archives
Following are several important characteristics of fabrics to consider when purchasing apparel for the Autumn months:
* Alpaca - luxurious and soft
*Cashmere - wears well, difficult to maintain
*Chenille - stretches and is water sensitive
*Cotton knit - tightly knit sweaters hold shape
*Merino - soft wool that keeps shape and size
*Mohair and angora - low maintenance, need to be kept away from heat and moisture
*Wool blends - lightweight, great for women, and lasts!
With travelers spending an increased number of hours in airports due to delays and cancelled flights, corporations are taking a long look at ways in which they can use this outlet as a great way to grow brand awareness. Some companies are equipping employees with branded personal radios, massagers, and coffee mugs. Additionally, companies would be smart to not forget that many travel with kids, and providing travelers with something to keep their kids occupied can be of tremendous value.
Consider what ways you can make traveling easier on your employees and clients, and make sure to place your corporate logo on anything you giveaway.
