Posts in News You Can Use

You may remember our article on the rising costs of promotional USBs due to the March 11, 2011 earthquake in Japan and the steps we were taking to offset the price increase. Now, we are happy to share that CNN... more»

Just in case you haven't heard - Prince William of England is marrying his long-time girlfriend Kate Middleton at a modest venue called Westminster Abbey on April 29, 2011. You also may not have noticed the plethora of Royal Wedding... more»

According to a new survey, 68 percent of U.S. adults say they'll spend more on eco-friendly products made by a brand they trust. The survey also discovered that 77 percent of adults say that they have a favorable impression of organizations that promote eco-friendly... more»

In January, we posted about our interest in Runway to Green, a non-profit organization that brings together some of the world's most influential fashion designers to help raise awareness and funds for the environment. On March 29, 2011, the project... more»

You may recall our blog post from November that mentioned cotton prices are going up. Now that time is here and promotional apparel prices are anticipated to increase by 10% beginning in late April and early May. The price increase... more»

The price of silicon semiconductor wafers - a product commonly used in electronic devices like USBs - has recently surged due to concerns over the massive March 11th, 2011 earthquake in Japan. According to iSuppli, a global market research firm,... more»

Over the past year, we have seen an increase in demand for creatively designed, sustainable and environmentally-friendly promotional products - so our interest was captured when Vogue published an article called Style Ethics: Fashion Gets More Eco-Friendly With Runway To... more»

With our USB People, our USB Cork Drive and our Hide-Away USB 2GB Memory Ballpoint Pens, you've seen that we have some of the most unique promotional USB drives in the industry. However, one retail outlet has taken portable... more»

...Food! Here are just a few reasons why food is such a perfect gift for your clients: Food gifts are fresh: Our high-quality goods are 100% packed-to-order. Home-style cookies, tempting brownies, rich chocolate, delectable roasted nuts, appetizing aged cheese and... more»

You may know that October is Breast Cancer Awareness Month, but do you know how this annual event got its start? In 1985 the AstraZeneca Heathcare Foundation, the American Academy of Family Physicians and CancerCare Inc. teamed up to fill... more»

Dan Esty, professor of environmental law at Yale Law School, warns that companies who see sustainability issues as a passing fad "risk losing their position in the marketplace." Listen to the interview at Marketplace.org. And don't forget to check out... more»

Forty years ago today an estimated 20 million Americans celebrated the first Earth Day, marking the birth of the modern environmental movement. Today and this weekend, the celebration continues, with rallies in Washington D.C., Times Square and countless other communities... more»

Thinking of taking your brand in a new direction? Maybe even rebranding the whole company? Read Bianca Male's recent post on MSNBC first. Male chronicles 10 recent rebranding disasters, ranging from the unfortunate connotations of the SciFi Channel's new name to... more»

USB prices may take an upward swing after the close of Chinese New Year. Many of the factories that produce the memory chips in flash drives have been on break during the national holiday and workers aren't set to return... more»

Does your company exhibit at trade shows? A handy tool on mcmag.com, the site of Meetings & Conventions Magazine, can help you quickly determine your ROI. Their online calculator takes in to account such factors as salesperson salaries, display booth costs,... more»

OK, so maybe it's not got the star power of last night's Primetime Emmy Awards, but Interbrand's new list of the world's best brands shines some light on what is--and isn't--working in the recession-ravaged global economy. According the list, Coca-Cola... more»

I'm a big fan of the AMC drama "Mad Men," the show that chronicles the (surprisingly turbulent) lives of hard-drinking Madison Avenue ad execs in the mid-1960s. For me, one of the best parts of the show is seeing the... more»

Speaking yesterday at the 16th Goldman Sachs Annual Global Retailing Conference, Wal-Mart CEO Mike Duke predicted consumers will hold off their holiday spending as long as possible, researching potential purchases and comparison shopping to find the best prices, reports Media... more»

Is your company looking for a little cheap social media exposure? Meet Jason Sadler, founder of Iwearyourshirt.com. The premise is simple, Sadler will wear your promotional t-shirt for one full day, blog about it, post pictures on Flickr, send Tweets... more»

How cool is this...I was browsing the web searching for promotional product articles and came across an article I knew I had to share here. I've been telling you how promotional products will work for your company, I've even given... more»

How inspiring...I recently read an article in the New Yorker discussing the risky move Kellogg made in response to the Great Depression.  Instead of cutting their advertising and marketing spend as arch-rival Post did, Kellogg doubled their budget. The strategy... more»

In Part I, we showed that tough times create opportunities for companies willing to invest in marketing and advertising when their competitors aren't. In this part, we'll look at how to put those valuable marketing dollars to work. While most... more»

Bank bailouts. Frozen credit markets. Increasing foreclosure rates. There's no doubt times are tough and are likely going to get tougher as we head into 2009. As a recent study cited by Advertising Age confirms, many firms unfortunately react to... more»