Do you want more traffic at your trade show booth? Of course you do. Here are two ways you can better your chances at having a busy booth.
Invite with incentives - Get the most bang for your buck by adding branded promos to your pre-show mailings. A study by Georgia Southern University proved that companies that include promotional products with pre-show mailings increase the likelihood of attendees stopping by their booths.
Make it fun - Who doesn't love winning prizes? Create a game that's entertaining, quick to play and tied to your marketing message. Herr Foods scored a hole-in-one with this idea according to a PPAI case study. They challenged booth attendees to get a golf ball globe onto a tee within 10 seconds. Winners were given five boxes of Herr Foods snacks. Read the full study here.
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