Quick quiz! Which of the following is more likely to happen?
- Being attacked and killed by a shark
- Being killed by falling airplane parts
As it turns out, you are 30 times more likely to be killed by falling airplane parts than you are to be killed by a shark! Most people will guess otherwise, which is due to the overwhelming media attention dedicated to the occurrence of shark attacks. This is an example of what Dr. Daniel Kahneman calls the "availability heuristic," which he discusses in his book Thinking, Fast and Slow. We are more likely to remember something simply because we see it or hear about it more often.
Did you know you can use this natural human decision making process for marketing purposes? The more often your logo appears, the more likely it is to be seen by potential customers. The more often potential customers see your logo, the more likely they are to think of you when they need your product or service!
One way to make sure you are taking advantage of the availability heuristic is through the use of promotional products. Pens, mugs, t-shirts, stuffed animals, yo-yo's, and so much more! Think of the number of impressions you can make on your customers by using promotional products.
Interested in testing out this marketing psychology? Contact one of our sales specialists today to begin a relationship that will take your company to a new (and very available!) level.
Written by: Buffy Luckman