Using averages taken from trade show research conducted in 2010, we've created a quick quiz to test your trade show knowledge. Give it a shot and see how you do!
1: Of the visitors that attend a trade show, what percentage is able to recommend or make the final buying purchase?
2: What percentage of attendees plan to buy within 12 months of a show?
3: How much do exhibitors spend on each attendee that visits their booth?
4: How much do exhibitors spend on each visitor that they talk to face-to-face?
5: Visitors spend how many hours and days perusing exhibits at a trade show?
A. 5 hours and 1 day per show
B. 10 hours and 3.2 days per show
C. 8.1 hours and 2.3 days per show
Answers (Give yourself 1 point for each) : 1 - B, 2 - C, 3 - C, 4 - B, 5 - C
0-1: Young Grasshopper: Patience! Just keep on attending trade shows and you'll get up to speed!
2-3: Experienced Participant: You're seasoned, but still have yet to get to the next level.
4-5: Trade Show Master! We bow in your presence.
How did you do? Tell us in the comment section, located below!