10 Rebranding Disasters

By Rick R. on April 16, 2010 5:08 PM | | Comments (0)

Thinking of taking your brand in a new direction? Maybe even rebranding the whole company? Read Bianca Male's recent post on MSNBC first.

Male chronicles 10 recent rebranding disasters, ranging from the unfortunate connotations of the SciFi Channel's new name to the nonsensical $800,000 logo for the 2012 London Olympics.

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