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Recently in Marketing, Advertising and BrandingWorking in the promotional products industry, I often hear a variation of the same question: "What do you have to promote my business that is new, different or unique?" It's not that one-of-a-kind products don't exist (they do), but the... more» Thinking of taking your brand in a new direction? Maybe even rebranding the whole company? Read Bianca Male's recent post on MSNBC first. Male chronicles 10 recent rebranding disasters, ranging from the unfortunate connotations of the SciFi Channel's new name to... more» Does your company exhibit at trade shows? A handy tool on mcmag.com, the site of Meetings & Conventions Magazine, can help you quickly determine your ROI. Their online calculator takes in to account such factors as salesperson salaries, display booth costs,... more» Have you ever wondered what the odds are that a person may have to visit an emergency room due to a drinking straw accident? Or what the odds are that a person with an income of over $100,000 will shop... more» OK, so maybe it's not got the star power of last night's Primetime Emmy Awards, but Interbrand's new list of the world's best brands shines some light on what is--and isn't--working in the recession-ravaged global economy. According the list, Coca-Cola... more» |
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