April 2009 Archives

Spring is here and summer is right around the corner bringing warmer and warmer weather. It is important to keep the season in mind when choosing promotional apparel. An article in Promo Marketing laid out great wearable tips for every... more »

Tradeshows can bring tough competition and tough decisions about promotional products. Decisions about which items, colors and sizes to use are just a few of the questions you need to ask. In the past, notebooks and totes have proven to... more »

As you might have read in my previous posts, shirts rank as the number one promotional item in popularity and usefulness. Here are three tips for dressing your brand for success: Have your item connected with an unforgettable experience--No one... more »

Looking to promote at an event, outing or with a giveaway? There are three very important questions that need to be asked; Why? Who? and What? My fellow blogger at ASI had some valuable information I found very interesting and... more »

How inspiring...I recently read an article in the New Yorker discussing the risky move Kellogg made in response to the Great Depression.  Instead of cutting their advertising and marketing spend as arch-rival Post did, Kellogg doubled their budget. The strategy... more »

In 2000, Trek Technology and IBM introduced the first USB flash drives providing 8MB of memory space-trumping the then ever-so-popular floppy disk's memory space more than five times. USB flash drives have modified and adapted into a popular multipurpose device... more »