| E-business |
Ability to perform business over the Internet. |
| E-mail |
Ability to send information over the Internet. |
| Earthtones (Color Families) |
Neutral shades reminiscent of colors found in nature,
such as deserts, mountains, and valleys. Many of
these shades serve as a base of apparel, particularly
in clothing (suits, etc.). Colors include tan brown,
sage, and charcoal. |
| Eco Spun |
Fleece outerwear fabric made from at least 50%
materials reclaimed from recycled plastic pop bottles. |
| Electronic (Engraving) |
Any artwork from child's signature to newspaper is
reproduced as long as it can be wrapped around a
cylindrical drum. |
| Electronic marketing |
System using magnetic card at a checkout to give
retail customers incentive credits, accumulate
purchase information, issue discount coupons,
authorize check-cashing, and other functions. |
| Embedment |
Medallion, logo or everyday object is buried deep in
what appears to be solid glass but instead is acrylic. |
| Emblem |
Embroidered design with a finished edge, commonly
an insignia of identification, usually worn on outer
clothing. Also known as a crest or patch. |
| Emboss and color-fill |
Combining hot-stamping with embossing (opposite of
debossing). A raised image is stamped with foil. True
embossing cannot be performed on vinyl. |
| Embossing |
Raising of an image on a product, accomplished by
pressing the material between concave and convex
dies. |
| Embroidery |
Design stitched onto fabric through the use of highspeed,
computer-controlled sewing machines. |
| Embroidery |
Art of creating and producing ornamental needlework
consisting of designs worked on fabric with high luster
threads either by hand or machine. |
| Employee award |
Incentive to a nonsales employee for safety, quality
control, suggestions, attendance, or productivity
achievement. |
| Employee incentive |
Program designed to motivate a company's own
employees with premiums given for specific actions
taken or goals met. Also called recognition program. |
| End on end |
Knit process using two yarns of alternating colors to
create a microstripe pattern. In a woven, a pattern in
which the warp alternates between two colors. |
| End-user |
Purchaser of a promotional product. The recipient is
one it's given to. |
| Engineered stripes |
Usually yarn dyed knitwear made on modern knitting
equipment with wide bands of multiple colors. The
effect is not possible to achieve on less sophisticated
repeat machines. This is a jersey or pique fabric with
different, more complicated needle selections. |
| Engraving |
Cutting an image into metal, wood or glass by one of
three methods; computerized engraving, hand tracing
or hand engraving. |
| Envelope stuffer |
Direct-mail ad circular or product included with some
other mailed message. |
| Enzyme wash |
Washing process that uses a cellulose-based solution to obtain garments that appear to have been
stonewashed or acid washed. |
| EPS (or) .eps Encapsulated Postscript |
A type of graphics file
written in the PostScript language. |
| Etched |
Imprinting method in which the product to be imaged
is coated with a protective coating that resists acid.
The image is then exposed, leaving bare metal and
protected metal. The acid attacks only the exposed
metal, leaving the image etched onto the surface. |
