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Build a better booth: Three Tips

Trade shows can be an incredible way to advertise your business, network, find leads - and most importantly - make sales! However, attending a trade show also means that you're sharing the same space (and the same potential clients) with hundreds - maybe thousands - of your competitors.

Help your booth stand out from the crowd and get the best return on your investment with these tips:

1. Plan Ahead. You'll want to plan ahead so you can get all of your branded materials on time. Give yourself plenty of time to order, review and receive items such as banners, display materials, badge holders, trade show bags, promotional lanyards, branded apparel and brochures. Collaborate with your Leaderpromos account executive to make sure what you order aligns with your needs. Place your orders and confirm turnaround times so you're ready to go when your trade show starts.

2. Choose Your Booth Space Wisely. Find out everything you can about the trade show venue, what booth spaces are available and what the environment is like inside the room. Consider how the traffic will flow though the room, who your neighbors will be and what kind of amenities (exits, food courts, restrooms) you'll be near. Position your booth and your branded materials to best optimize your physical presence at the event.

3. Make Your Booth Welcoming. So, you've done your research and have taken the time to select the best trade show to attend. That's great - now you need to catch that audience's attention and keep it. Make your booth an inviting and interesting place your clients will want to visit. Professionally brand your booth with balloons, trade show giveaways, banners, signs and other items that would make someone want to approach you.

Consult with your teammates and browse our site for one-of-a-kind ideas to make your tradeshow trip worth the investment. Feel free to contact us or ask your Leaderpromos account executive if you need some expert advice. Good luck!